22 July 2017
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NEWS Branding & Marketing
DPA 2017 MARKETING BUDGET: $57M
06 June 2017

During the JCK Show earlier this week, the Diamond Producers Association (DPA) announced that the organization’s Board of Directors has approved the 2017 full-year marketing investment ...

DE BEERS CELEBRATES INSCRIPTION OF 2-MILLIONTH FOREVERMARK DIAMOND
28 May 2017

De Beers Group has announced that the two-millionth Forevermark diamond has been inscribed. The diamond is reportedly a 3.48 carat round brilliant, mined, cut and polished in Namibia, a...

RIO TINTO LAUNCHES ‘AUSTRALIAN DIAMONDS’ MARKETING PROGRAM IN CHINA
02 August 2016

The global mining company Rio Tinto has announced the launch of a new marketing program for diamonds produced from its Argyle diamond mine in Australia.

DPA REVEALS ‘REAL IS RARE’ NATURAL DIAMOND MARKETING CAMPAIGN
05 June 2016

The Diamond Producers Association (DPA), the organization formed last year by the major diamond mining companies to promote the natural diamond industry, unveiled its new marketing plat...

DIAMOND PRODUCERS ASSOCIATION APPOINTS CREATIVE AGENCY
19 November 2015

The Diamond Producers Association (DPA) has announced the appointment of creative agency Mother New York as its global strategic marketing partner.

DE BEERS’ REPORT SEES POSITIVE LONG-TERM DEMAND TREND
21 September 2015

A three percent rise in global diamond jewelry demand in 2014 is reported in The De Beers Group of Companies’ Diamond Insight Report 2015, which was released today. The company says thi...

MELLIER TO JCK AUDIENCE: ‘IT’S ALL A MATTER OF PERSPECTIVE’
01 June 2015

Speaking at the De Beers Insight session at JCK Las Vegas, De Beers Group of Companies CEO Philippe Mellier presented his optimistic view of the diamond industry’s long-term future, com...

DIAMOND MINERS FORM ‘DIAMOND PRODUCERS ASSOCIATION’
28 May 2015

Seven of the world’s leading diamond mining companies today announced their commitment to form the Diamond Producers Association (DPA), for the purpose of supporting the development of ...

FOREVERMARK UNVEILS PLANS FOR AN EXPANDED PRESENCE AT JCK 2015
05 May 2015

De Beers’ Forevermark has announced plans to expand its brand presence at Luxury and JCK Las Vegas shows this coming May. Forevermark will host a 5,300 sq. ft. salon space to meet the n...

FOREVERMARK INVESTS $10M IN SURAT FACILITY
01 April 2015

The De Beers Group of Companies has announced the opening of what it describes as “the newest and most technologically advanced Forevermark diamond inscription and grading operation in ...

FOREVERMARK LOOKS BACK ON 2014 SUCCESS
01 March 2015

The Forevermark diamond brand has released a report of its 2014 activities, highlighting "impressive growth in 2014, ending the year in 1,542 retail stores across 34 markets, a 20% incr...

RIO TINTO'S ARGYLE PINK DIAMONDS TENDER VISITS HONG KONG
22 September 2014

Following viewings in Sydney and New York, Rio Tinto has brought its annual Argyle Pink Diamonds Tender to Hong Kong for the final leg of the tender's global showcase tour

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