Jewelry industry search engine Verichannel, LLC has launched a strategic alliance with Worldmart*E, which supports a Chinese-language online B2B trading platform for the diamond and jewelry industry, to provide global diamond suppliers with an online gateway to China's diamond market. A signing ceremony corresponded with the launch, and was attended by local officials and members of the diamond and jewelry industry from China, Hong Kong, India, Belgium and West Africa.
Under the joint venture, diamond inventory listed by suppliers on Verichannel automatically appears in the China market, in Chinese.
"We found that developing a China connection was of paramount concern to the diamond suppliers listing inventory on Verichannel," says Jacques Voorhees, Verichannel Chief Executive Officer. "The Chinese-language Worldmart*E fulfills that need."
Adds Verichannel Chairman Bill Boyajian: "The importance of the China market is growing every year. We believe that strategic alliances such as this one, which uses information technology to create a bridge between China and the global diamond market, are an important part of that trend."
According to Elsa Leung, Chief Executive Officer of Worldmart*E, nearly 200,000 diamonds are now flowing from the Verichannel database into Worldmart*E every day, from the major manufacturing centers in Antwerp, Ramat Gan, and Mumbai.