|De Beers' Forevermark has announced plans to expand its brand presence at Luxury and JCK Las Vegas shows this coming May. Forevermark will host a 5,300 sq. ft. salon space to meet the needs of Forevermark Jewelers.
The company says the new salon concept is an overhaul to the brand's partnership trade show strategy, encouraging Forevermark diamantaires, manufacturers and retailers to connect in one efficient shared space. The Salon aims to "provide an immersive brand experience, allowing partners to preview the breadth of the Forevermark diamond collection and learn about the latest brand programs, including marketing and public relations activities, exclusive product offerings, Diamond Asset Financial services, Forevermark Brand Environments, digital platforms, and training," says the company.Forevermark US President Charles Stanley announced through a private invitation to all Forevermark Partners, "We are thrilled to host all of our Forevermark Diamantaires together under one roof, providing the Forevermark Retailer with an invaluable, seamless brand experience, a crucial ‘one-stop shopping‘ opportunity for all Forevermark business needs."