12 December 2018
Home Page About Us Services Publications Links
VIEWS
TACY'S MEMO
Opinion
Analysis
NEWS
Mining & Exploration
Rough Trade
Polished Wholesale & Manufacturing
Retail
Governmental
Labs & Trade and Industry Bodies
Branding & Marketing
Legal
Financial
Diamond Pipeline
Statistics
ARCHIVE NEWS - PRE 2008
People
Regional Issues
Created Diamonds
Civil Society
Ethics
Development Issues
Conflict Diamonds
Auctions
Kimberley Process
DIAMOND INTELLIGENCE BRIEFS
Diamond Intelligence Briefing 2017
Diamond Intelligence Briefing 2016
Diamond Intelligence Briefing 2015
Diamond Intelligence Briefs 2015
Diamond Intelligence Briefs 2014
Diamond Intelligence Briefs 2013
Diamond Intelligence Briefs 2012
Diamond Intelligence Briefs 2011
Diamond Intelligence Briefs 2010
Diamond Intelligence Briefs 2009
Diamond Intelligence Briefs 2008
Diamond Intelligence Briefs 2007
Diamond Intelligence Briefs 2006
Diamond Intelligence Briefs 2005
Diamond Intelligence Briefs 2004
Diamond Intelligence Briefs 2003
Diamond Intelligence Briefs 2002
Diamond Intelligence Briefs 2001
Diamond Intelligence Briefs 2000
Diamond Intelligence Briefs 1999
Diamond Intelligence Briefs 1998
Diamond Intelligence Briefs 1997
Diamond Intelligence Briefs 1996
Diamond lntelligence Briefs 1995
Diamond lntelligence Briefs 1994
Diamond Intelligence Briefs 1993
Diamond Intelligence Briefs 1992
Diamond Intelligence Briefs 1991
Diamond lntelligence Briefs 1990
Diamond lntelligence Briefs 1989
Diamond lntelligence Briefs 1988
Diamond lntelligence Briefs 1987
Diamond lntelligence Briefs 1986
Diamond Intelligence Briefs 1985
Diamond Intelligence Briefs 1984
TACY RESEARCH
Tacy's Reports
Tacy's Research
Tacy's Presentations
RESOURCE LIBRARY
Company Reports
Kimberley Process
NGO Reports
Government Reports
Conflict Diamonds
Producer Marketing Documentation
Trade Organization Guidance
Supplier of Choice
Legal Issues
LEGAL
Laws and Regulations
Court Documents
Anti-Money Laundering
Best Practice Principles
Compliance
Competition
Banking
FINANCE
Basel II
Compliance
Decisions
PICTURES
Botswana
De Beers Archive Pictures
Conference Photos
India
Zimbabwe
SITE MAP
MY ARTICLES
created by CyberServe
 Email this      Printer-Friendly Format    
RIO TINTO LAUNCHES ‘AUSTRALIAN DIAMONDS’ MARKETING PROGRAM IN CHINA
02 August 2016
Global mining company Rio Tinto has announced the launch of a new marketing program for diamonds produced from its Argyle diamond mine in Australia. The program, launched in Beijing, China in response to what the company sees as growing consumer and trade interest in diamond provenance, aims to provide Chinese consumers with confidence that each "Australian DiamondTM" they purchase is natural, authentic and originates from the Argyle diamond mine.

"Increasingly the value of a diamond is tied to where and how the diamond was mined, how it was cut and polished and the process of bringing it to sale," says Bruno Sané, General Manager of Marketing for Rio Tinto Diamonds. "This is a very reasonable expectation that is steadily reshaping the diamond industry for the better."

Rio Tinto further confirms that as of 2016, all of its global marketing activities will be focused on diamonds and jewelry collections that are tracked from the source and have a clear and transparent supply chain. The company says its independently-audited proprietary ‘chain of custody' system gives authorized suppliers and retailers access to a trademark and a suite of marketing materials including a Certificate of Authenticity to accompany jewelry that passes through the system.

Commenting on the new marketing program, Rita Maltez, Director of Rio Tinto Diamonds for Greater China says: "Diamonds from Australia promise a deep authenticity, which for Chinese consumers is as desirable as our diamonds."

Continues Maltez: "...I am delighted to be able to present this new programme which is all about providing consumer confidence and encapsulating the essence of the birthplace of Rio Tinto's Argyle diamonds - rugged landscapes, a rich heritage and raw luxury distilled into beautiful jewellery."

A Canadian Diamonds program, covering Rio Tinto Diamond's share of the production from the Diavik mine in Canada, is expected later this year, according to a report by JCK's Rob Bates.
   Back»