|De Beers Group has announced that the two-millionth Forevermark diamond has been inscribed. The diamond is reportedly a 3.48 carat round brilliant, mined, cut and polished in Namibia, and bears the unique inscription of ‘2,000,000'.
The Forevermark brand, launched in 2008, promises consumers that its diamonds are "beautiful, rare and responsibly sourced", with each Forevermark diamond inscribed with an inscription which is invisible to the naked eye, with the Forevermark icon and a unique identification number.
De Beers reports that the diamond was inscribed at the Forevermark Diamond Institute in Surat, India, and will be set in a piece of jewelry at the Forevermark Design and Innovation Centre in Milan, Italy, and is destined to ultimately become part of Forevermark's exclusive red carpet collection, to be worn by celebrities at major events and award ceremonies around the world, says De Beers.
Forevermark CEO Stephen Lussier says: "The two millionth inscription reflects the continued growth of the Forevermark brand, which has gone from strength-to-strength since launching nine years ago."Continues Lussier: "This demand is being driven by consumers who want certainty that their diamonds not only possess the highest standards of beauty, but also come with the guarantee of being responsibly sourced. The unique inscription reflects the quality and rarity of each Forevermark diamond, as well as the stringent standards it meets as it makes its journey from mine to wearer."