17 December 2017
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DE BEERS’ IIDGR PARTNERS WITH JAPANESE I-PRIMO FOR GRADING REPORTS
11 June 2017
The International Institute of Diamond Grading & Research (IIDGR), a De Beers Group company, has partnered with Japanese bridal jewelry retailers, I-PRIMO, to provide polished diamond grading reports.

The announcement notes that the reports will use De Beers Group's Ideal Optical Symmetry technology, which provides a magnified image of the light performance pattern of each diamond, offering I-PRIMO customers enhanced information about their diamond, and providing them with the assurance that their diamonds meet the retailer's strict quality standards.

The partnership reportedly covers all 68 of I-PRIMO's Japan stores and will eventually be expanded to include the group's stores in Taiwan, Hong Kong and Shanghai, reflecting the growing global demand for IIDGR's polished grading services. This latest partnership  follows similar agreements with Soo Kee Group in Singapore - the first in Asia - and an agreement with Lukfook Jewellery in Hong Kong to provide co-branded grading reports, both announced earlier this year.

IIDGR works closely with retailers in establishing diamond grading partnerships, adapting the design and layout of reports to meet individual retailer needs, says the announcement.

Jonathan Kendall, President, IIDGR, said: "We are delighted to be expanding our grading services further in Asia, where we are seeing rapidly increasing demand for IIDGR's polished diamond grading expertise. Our ability to tailor bespoke solutions for our customers, backed by our innovative proprietary technologies, has been well-received and is supporting our growth in the region."
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