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DTC SIGHTHOLDER LETTER ADDRESSES INDUSTRY CHALLENGES IN GLOBAL ECONOMIC CRISIS
15 October 2008
The unprecedented economic global economic catastrophe has led to immediate actions by De Beers and the DTC that may mitigate the expected slowdown in diamond jewelry holiday sales. Some of those actions have been outlined in a letter sent to sightholders on October 13 2008. The letter hints at a reduction in rough production, decreasing rough sales and an ambitious new consumer marketing focus. You can access the letter ....

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