Women's Jewelry Association's (WJA) Women in the Know Conference (WITK), schduled for Friday, March 12, 2010 at the Fashion Institute of Technology (FIT) in New York City, will feature as its headliner Ivanka Trump, jewelry entrepreneur, social and style icon, businesswoman, best-selling author, international TV personality and daughter of Donald and Ivana Trump.   

A summa cum laude graduate from the Wharton School of Finance at the University of Pennsylvania, Ms. Trump is the executive vice president of Development & Acquisitions within the Trump Organization and a co-founder of the Trump Hotel Collection. She undertook her first independent project outside of the Trump Organization in 2007 - the launch of Ivanka Trump Fine Jewelry on Madison Avenue in New York City. A luxury diamond jewelry line developed in partnership with Dynamic Diamond, the collection features timeless and elegant gold and platinum jewelry designs that offer a modern interpretation of the best jewelry classics from the 20s to the 60s, now available at her boutique and also offered at wholesale to select retailers internationally.

The inspiration behind Ivanka's new venture came from her mother Ivana's collection of diamonds and gems, as well as from pieces her father gave her through the years. With her design philosophy, "to inspire elegance among the women of a new generation," Ivanka's goal is to design important pieces with a youthful, refreshed elegance that fits perfectly into the lives of today's intelligent, self-assured, social women.

 "We are absolutely thrilled to have Ivanka Trump as this year's WITK keynote speaker," stated Anne Valentzas WJA's vice president of education and vice president of marketing, Leo Schachter Diamonds. "Among the many insightful business lessons Ms. Trump will share with us will be those learned during the inspiration, development and production phases of her jewelry line, which are perfect for our WJA audience."

Kendra Bridel Weinman, WJA President, adds, "Following last year's inspirational keynote by New York actress-turned-jewelry-designer, Jane Seymour, it is truly an honor to have someone of Ivanka's stature join us this year."

Highlights of Ms. Trump's keynote address, Ivanka Trump Rocks Tradition, include how to use uncertainty to your advantage, get noticed at work, use focus and efficiency to open doors, create a strong and consistent identity, and make a lasting impact.

The 2010 Women in the Know Conference, sponsored by Jewelers Mutual Insurance Company, is themed Rethink. Renew. Reinvent. "This theme reflects our focus on today's business realities and the tactics necessary to navigate the continuing headwinds of this challenging economic environment," explains Conference Chair Brandee Dallow, director of marketing and communications at Julius Klein Group.

Other general session keynote speakers are:

Susan Engel, Chief Executive Officer, Portero Luxury ; Andrea Hill, CEO, Hill Management Consulting; Mike Song, co-founder and CEO of Cohesive Knowledge Solutions and author of The Hamster Revolution: How to Manage Your Email Before It Manages You; Mimi Donaldson, author of Bless Your Stress: It Means You're Still Alive!

Breakout sessions include:

Mentoring and Speed Coaching with Cindy Edelstein, president and founder of Jewelers Resource Bureau; Playing the Game of Credit Scoring... Know the Rules to Win with Jeanne Kelly, president and founder of the Kelly Group; How to Beat Google: The Secrets of Outranking Competition via SEO with Evan Bailyn, Google expert and founder of First Page Sage; Social Media 101 by Andrew Hazen, founder and chief executive officer, Prime Visibility; Harnessing the Jewelry Entrepreneur from Within by Kristin Hanson, founder, The Kristin Hanson Fine Jewelry School.

A distinguished panel, which will address Adapting to the "New" Jewelry Industry, will feature:

Marion Fasel, Contributing Editor, Fine Jewelry & Watches, InStyle Magazine; Jennifer Gandia, Co-Owner, Greenwich Jewelers; Virginia Halevi, Editor in Chief, Jewelry.com; Tryna Kochanek, Senior Vice President, Sterling Jewelers Inc.; Jill Newman, Senior Editor, Style, Robb Report Magazine; Moderator: Carol Brodie, HSN's Rarities with Carol Brodie