To accommodate the increased number of Israeli companies exhibiting in this year's upcoming Hong Kong Jewellery & Gem Fair, the Israel Diamond Institute Group of Companies (IDI) is hosting two Israel Diamond Pavilions.

Hong Kong is Israel's second largest market for polished diamonds representing 27 percent of the country's total polished diamond exports in the first half of 2011, according to the IDI.

The pavilions will feature 105 companies this year, compared to 71 last year. In addition, about 20 additional Israeli companies will exhibit in various locations throughout the show, which is scheduled for September 19-23, 2011.

According to the IDI, the pavilions will be located in Hall 7 & 9, as well as Hall 10 at the Asia World Expo, which will house all of the loose stones including but not limited to diamond and gemstone exhibitors. IDI will have an image booth at the heart of each pavilion to provide information on the Israeli Diamond Industry and help guide buyers through the pavilion.

"Asia, with Hong Kong as its gateway, represents a tremendous and largely untapped market for Israeli diamonds," says Moti Ganz, IDI Chairman, commenting on the record-breaking Israeli participation in next month's fair. "There is huge interest in Asia for luxury goods, including gold and diamond jewelry. I'm happy that the Israeli Diamond Industry is able to play an important role in supplying this demand."

In addition to accommodating an unprecedented Israeli presence at the upcoming show, IDI's representative office in Hong Kong, which assists Israeli diamond companies to bridge cultural and language gaps and advises them on business opportunities, is among the efforts to enhance the Israeli industry's trade relations with the region. "There is tremendous potential for growth in countries throughout Asia. We are working hard to explore this region but we have only begun to scratch the surface," adds IDI Managing Director Eli Avidar.

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