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| DIB 888: DE BEERS DIAMOND JEWELLERS: A COMMERCIAL DISASTER GETTING A SECOND CHANCE |
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| 09 April 2017 |
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| CHAIM EVEN-ZOHAR |
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| In this issue: The recent cancellation of the joint venture with LVMH through the acquisition by De Beers of its partner’s 50% is, from an industry perspective, a brilliant and long overdue move by the current De Beers CEO, Bruce Cleaver. Having full ownership of De Beers Diamond Jewellers means a “homecoming” of the name De Beers, allowing the company to apply the name to a wider range of downstream possibilities. |
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