Media (Editorial and P.R.) Services
The writing team is responsible for research and preparation of editorial material for clients' trade publications, magazines, and newsletters. Tacy Ltd. provides, for example, editorial support to Idex Online - a business-to-business diamond trading and information portal.
Our principals have published a number of books, including the recent From Mine to Mistress: Corporate Strategies and Government Policies in the International Diamond Industry and Diamond Industry Strategies to Combat Money Laundering and the Financing of Terrorism, which gives players in the diamond industry a head-start in understanding the complex subjects of money laundering and financing terror, and how these very serious issues affect the diamond sector.
Mazal U'Bracha (renamed IDEX Magazine)
Mazal U'Bracha, established in 1985 by Chaim Even-Zohar, is the international diamond industry's premier magazine. Mazal U'Bracha has early identified the downstream verticalization direction as part of the structural transformation of the diamond industry. With the introduction of De Beers' Supplier of Choice, a marketing model also adopted by other producers, diamond cutters and polishers have become far more involved with diamond jewelry manufacturing and retailing. In order to serve the changing information needs of the industry, Tacy Ltd. entered into a joint venture with IDEX Online Limited, a business-to-business trading platform very much geared to the jewelry industry as well. Under IDEX Online's management, Mazal U'Bracha was relaunched and repositioned to serve a much wider reader base.
Chaim Even-Zohar and much of the Tacy Ltd. research appear in IDEX Magazine.
You can read IDEX Magazine online here.